To create a fresh, elegant brand and accompanying website indicative of the company’s range of luxury skincare products and upmarket clientele. The only company in the UK selling a range of totally natural Swiss-made products, they wanted to educate their demographic of this affordable yet quality offering whilst showcasing products for retail.
The corporate identity was born from the idea of a lotus representing purity and rebirth. The slogan again reflected this ethos. The brand was then carried throughout various media. The website exuded the clarity and elegance required for such a calibre of products. It reflected the spirit and belief of the client. We treated the branding as if it were our own.
Koobr has helped me with changing the face of my business brand by giving it a splash of creativity. The feedback from my customers has been amazing. The new look and feel of Neo Elegance is stunning. I love my brand and website and I think Craig, Rebecca, and the rest of Team Koobr have been fabulous. They knew exactly what I wanted and what was right for my brand image.
Farrah Allarakha - Neo Elegance
The Lotus Sanctuary
To create a set of brochures (over a 2 year marketing campaign) to showcase luxury apartments and houses, demonstrating the tranquil balance between the company's properties and surrounding nature. The client requested something that would emphasise the visceral and sensory experience of their product.
Various designs were crafted throughout the campaign, using a blend of carefully directed photography, colour schemes and illustrations that perfectly captures the heritage and exclusivity of the product. A combination of delicate and more 'robust' printing materials and methods - die cutting, embossing and multiple textures and coatings - were used to highlight local vernacular, with a very personal touch.
To create a contemporary, polished brand to rival global competition, without compromising the ‘person-to-person’ nature indicative of this SME's already established identity. As new website was also required, one that would demonstrate the company’s experience within the metrology industry, their benefit to clients and vast range of services.
With consideration of the company’s close relationships with their customers and intricate, precise nature of their industry, strap-lines and messaging was crafted to encompass these qualities and then expanded upon to develop a unique brand - retaining existing logo and corporate colours (as requested) whilst transforming them into something more up to date, in order to showcase the company as innovative and forward-thinking.
To create a limited edition brochure for potential and existing private banking clientele. The client requested the brochure to illustrate how Credit Suisse offers a unique blend of high-financial Swiss private banking services alongside a vibrant, contemporary culture, with the vision to be the world's most admired bank.
Photography with an Orchestral theme was chosen to tell a visionary story, alongside elegant copy, in order to demonstrate the client's scope for being a premium service associated with high-quality and affluence. Different paper textures and printing methods were also applied throughout to translate a feeling of 'luxury' to the touch.
It’s been an absolute pleasure working with Bex and the Team. Not only is she completely dedicated, she totally understands my requirements and then enthusiastically delivers fantastic design work. Nothing is too much, she is always willing and we have had lots of fun in the process.
Donna Ong - Credit Suisse
National Skin Centre
To create a quality commemorative publication, celebrating 20 years of service at the National Skin Centre. The purpose was to educate the importance of healthy skin, whilst demonstrating pride in the client's services to the medical sector and milestones achieved.
A prestigious landscape hard cover was created for VIP's, printed twice with matte black ink and metallic gold and thread. Inside pages were gloss varnished on standard quality paper. A summary version was also produced as an A4 lanscape brochure for wider distribution. Both incorporated stylised photography to communicate the importance and beauty of healthy skin.
Sharing in Growth
To build a website, based around existing branding, to educate UK-based aerospace companies about government funded training and promote regional growth within the industry. Working with the likes of Boeing, Rolls Royce and other multi-million pound businesses, this training was made available to those with equally great ambitions, and as such needed to be represnted (authentically) within the design.
With 'authority' and 'authenticity' being the focus, everything about the new website was given an organised structure that not only made navigation simple but also demonstrated credibility. The design was clean, proffessional and sparse to counterbalance the colourful playness of the logo.
Koobr has provided Sharing in Growth with brochures, a training manual, an emailer template and brand guidelines. We have found their approach to be responsive, flexible and quality and cost-sensitive.
Jinny McDonald-Matthew - SIG
Recognising the need to update the brand and acquire social media resources, Just4Change required a new visual identity, website and social media strategies. This need was particularly significant as the company provides coaching for other SME’s on how to surmount challenges and adapt in the business world today with an ever changing political and economic climate.
The corporate identity was developed by observing the previous logo and implementing a new symbol with direction and a new colour palette. The paper aeroplane is a playful concept that would be perceived as taking you on a journey with precision and care. Whilst the website was instrumental in displaying the updated business and course information, with a style and copy system that made it easy to optimise its effectiveness.
To create a fresh, vibrant and stylish looking brand identity that showcased Passion Marketing as an exciting company; challenging uninspired preconceptions of the marketing industry as a whole, whilst retaining credibility and proffessionalism.
The logo was created to appear contemporary and impactful, incorporating clean, bold typeface and a dynamic yet elegant colour palette. Heart iconography was adapted from the original design to align with the new brand style, someting instantly familair and indicative of the campany's values and personality.
Koobr have done an amazing job of freshening up my brand and have perfectly captured what I was looking for. The team are a lovely group of people to work with; creative, supportive, and genuinely invested in the new look and feel of Passion Marketing.
Lindsey Newman-Wood - Passion Marketing
To create a new brand identity and accompanying website for recruitment company Axiom Personnel.This included the need for a new logo design, something instantly recognisable, that signified trust and proffessionalism, whilst appearing modern an fresh.
Both the website and logo design was approached from the same standpoint of making everything clean and free from clutter; enhancing functionality and appearance in a way this is aesthetic yet understated. We felt these qualities represented a proffessional company within a very pragmatic, yet very customer-focused sector.
We have worked with Koobr since we first started our business in 2005, seeing us through various stages of our business including 2 rebrands and a recession. Koobr has become a rock to our business, consistently bringing enthusiasm and new ideas to the table. We consider ‘Team Koobr’ to be our virtual marketing department. We would not hesitate in recommending their services.
Gary Strong - Axiom Personnel
To create a brand identity for eBusiness Club, a provider of specialist training in digitial marketing for SMEs across the East Midlands. Facilitated by the East Midlands Chamber of Commerce (Derbyshire, Nottinghamshire and Leicestershire), the client required a brand that was indicative of the Chamber's already familiar brand yet regonised as a standalone department.
The composite nature of the new logo was chosen to signify unity between the eBusiness Club and local businesses, using existing Chamber colours for absolute brand consistency and recognition.
As well as consistent visual branding across marketing materials, the supporting strapline 'Evolve, Grow, Succeed' was also crafted to communicate context and benefits.
To create a vibrant and engaging brand identity for Chamber Apprenticeships, an apprenticeshipship provider scheme facilitated by the East Midland Chamber of Commerce (Derbyshire, Nottinghamshire, Leicestershire). With the aim of capturing learners aged 16 to 21 and respectible local businesses, it was required that the new brand be appropriate across a broad demographic. It was also requested that the brand be clearly associated with the Chamber yet recognised as a standalone entity.
The dynamic nature of the logo was chosen to express diversity and choice, using existing Chamber colours for absolute brand consistency across various marketing material - including specially crafted social media messages to promote each course in a fun and interesting way.