In preparation for the festive period, we assisted in a branding refresh of one of the world’s foremost authorities in mince pies, sherry and well-behaved children. We are, of course, talking about Santa Claus.
A Ho, Ho, Holistic approach to creating a new brand
Operating out of his purpose-built factory situated at the furthest reaches of the Northern Hemisphere, Santa Claus has been distributing toys and gifts to millions of children all over the world for as long as any of us can remember.
It was primarily for this reason that a brand refresh was required; a fresh new image that would bring Santa up-to-date and differentiate him in a competitive market-space that has become increasingly crowded since the first ever department store Santa was introduced in 1890.