Whether you are thinking about a new website, or making a few tweaks to the old one, it certainly helps to know what’s fresh in the longterm. We take a look at some of the biggest website trends in 2016.
Every year brings a new set of trends, especially in the ever-evolving world of tech and design. Whilst this can seem a bit of an imposition, it’s also a fantastic opportunity for businesses who want to freshen up their image and online marketing channel.
Your website is the epitome of both those things, so it definitely pays to keep ahead of the curve. Here’s a few of the biggest website trends across design and functionality you need to know in 2016.
Hero images are topping our ‘must haves’
Eye-catching imagery is kind of a big deal, it’s what users are drawn to when browsing on their desktops, smartphones, and tablets. Not just that, improved screen resolution across these devices has influenced the way we consume content to be more visual-centric.
Hero images sit at the top of your webpage and are the first – sometimes only – thing that people see when they first arrive. When used correctly, hero images can capture the attention of your customers and communicate your marketing messages far more quickly and effectively than a simple text header.
More businesses are starting to incorporate hero images across their websites, particularly on their homepage. Advances in bandwidth and data compression prevent slow load times for users, meaning more images of a higher quality are being used to full effect.
Hamburgers are back on the menu
Some people call it a slide menu, others refer to this three-lined navigation tool as a ‘drawer’ or a hamburger menu. Whatever you want to call it, this little button has received a moderate degree of criticism in the past for hiding off-screen features and being too nondescript in appearance.