“I prefer to see it as the study of change.”
Walt uses these words to talk about chemistry, but they can also apply to your marketing strategy. Many businesses have marketing plans that seem to be set in stone, meaning they never want to deviate from the path that they have chosen. However, this is not always going to bring you the best results, so you need to be prepared to be a little flexible from time to time. When Walt is thrown the curveball of a cancer diagnosis, he turns everything he knows on its head and becomes a man he thought he could never be.
Now, we’re not suggesting that you start an illegal drug ring as a side hustle, but it does show that sometimes it can be beneficial to adopt a new style, and even a new persona, to help sell what you offer.