Breaking ads: Breaking Bad-inspired tips for effective marketing

“My name is Walter Hartwell White. I live at 308 Negra Aroya Lane, Albuquerque, New Mexico, 87104. To all law enforcement entities, this is not an admission of guilt. I am speaking to my family now. Skyler, you are the love of my life. I hope you know that. Walter Jr., you’re my big man. There are going to be some things that you’ll come to learn about me in the next few days. I just want you to know that no matter how it may look, I only had you in my heart. Goodbye.” 

Walter White thought this might be the last message that he ever sent, so it was hurried, panicked and imperfect. It makes up the first words of the Breaking Bad series, but it does not set the tone for all of Walt’s work.

Gradually, he learns more about his product and his market, turning him from an unassuming chemistry teacher to the formidable Heisenberg drug dealer.

Whilst you probably don’t work in the meth business, it is possible to take your business on a similar successful path with a little inspiration from Walt and his dubious associates.

Break the mould

I prefer to see it as the study of change.

Walt uses these words to talk about chemistry, but they can also apply to your marketing strategy. Many businesses have marketing plans that seem to be set in stone, meaning they never want to deviate from the path that they have chosen. However, this is not always going to bring you the best results, so you need to be prepared to be a little flexible from time to time. When Walt is thrown the curveball of a cancer diagnosis, he turns everything he knows on its head and becomes a man he thought he could never be. 

Now, we’re not suggesting that you start an illegal drug ring as a side hustle, but it does show that sometimes it can be beneficial to adopt a new style, and even a new persona, to help sell what you offer.  

Break the barriers

Often, when it comes to marketing, we tend to hold back. We are fearful of what audiences might think, whether it fits the brand or simply whether it will work. 

“I have spent my whole life scared, frightened of things that could happen, might happen, might not happen.”

Just for a second, consider the positives that might come from a new strategy: a new audience, new sales and maybe an upgrade on that Pontiac Aztec. The point is, that you need to find a strategy that you can commit to, one that you can believe in, because if you believe in it, then others will too. 

Saul Goodman gets it: “If you’re committed enough, you can make any story work. I once convinced a woman I was Kevin Costner and it worked, because I believed it.” 

If you find a marketing company that understands your business, like us here at Koobr, then they can help to lead you into new marketing avenues that you can get behind. 

Break the ceiling

Jesse was a small-time drug dealer when he first met Walt, and his ambitions did not stretch much further than what he was doing. Walt was the one who started working towards world domination, or at least New Mexico, explaining that he wasn’t just in the meth business. “I’m in the empire business”. 

We can all put ceilings in the way of what we are doing, thinking it is impossible to reach any higher, but with the right marketing strategy, you can. Trying out new techniques and new platforms can help you grow beyond your initial dreams, so stop putting limitations on yourself.

Break the cycle

At the time that Walt dipped his toe into the drugs world, every other dealer was out to produce the greatest amount of meth possible. However, Walt understood that this wasn’t the best way forward, and set his mind on producing quality over quantity, quickly building up a reputation for his product. He knew that the purity of what he created was unmatched, so he gained a bigger and bigger share of the market.  

Whilst this needs to be true of what you sell, it also needs to be true of your marketing content. Making sure that what you say and how you say it is better than anyone else around you is a great way to stand out from the competition. Understand what makes you different and shout about it. For Walt, that was making his meth blue, for you it could be your customer service, your presentation, or a new innovation.  

Whatever it happens to be, don’t be afraid to shout about it. 

When Walter White dabbled in creating meth, he knew very little about the market he was moving into, so he partnered with Jesse to help him understand his audience. 

Here at Koobr, we get to know you and your business so that we can speak directly to your target market and ensure that new people are continually driven towards your business.

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