Comech – Case study of a branding project

Simply put, they hit the nail on the head. Koobr created a contemporary, polished brand and now we are well positioned for rapid growth.

– Keith Pallett, Managing Director, CoMech Metrology Ltd

In September 2015, CoMech secured one of the biggest contracts in the company’s longstanding history. This contract was to provide calibration services for the London Underground.

Earlier that year we embarked on a journey with CoMech to develop and introduce a new brand to their community of worldwide clients in the railway and aerospace industries.

Rebranding one of the country’s leading specialists in metrology

For more than a quarter of a century, CoMech has been servicing safety-critical industries in the fields of dimensional metrology and technical innovation, so rebranding was a huge opportunity that also carried a great deal of responsibility.

We spent a lot of time getting to know the company, their history, the integrity of their work and the team in order to understand CoMech’s heritage and vision for the future. This was important for putting together a fresh, contemporary brand that would help drive the company forward, whilst being mindful and respectful of the strong identity they had carefully built over the last 25 years.

Finding the right look and feel

From the very start, we wanted to create a brand that was both wrought and slick. It needed to retain CoMech’s character as a very ‘industrial’ organisation, with a rich, well-established heritage, but it also needed to slip comfortably into today’s digital age.

How the brand should look from a digital perspective was taken into consideration as early on as the initial conception stage. This re-surfaced later on when we crafted graphics for the new website concept, distilling CoMech’s  services into salient icons that were universally recognisable but equally on-brand and unique.

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