When any customer gives you their personal details online, they are taking a risk. They are handing over information that could lead to identities being stolen and bank accounts being emptied, causing untold levels of trauma, distress and inconvenience. Whilst most consumers don’t actively look for a security certificate before they do this, the cyber security of a brand will change the trust they have in a business if they find it has been breached or attacked.
In a world of GDPR, it is now law that a business makes it public knowledge if they have been hacked in order for customers to take the necessary action to protect themselves. Once a customer receives the news that their data is now in the hands of criminals, it is likely that the trust they have with the brand could be tarnished. This makes it vital to ensure that you have the right security in place to try and prevent this from happening.