“Power resides where men believe it resides. It’s a trick, a shadow on the wall. And, a very small man can cast a very large shadow.”
When it comes to your marketing, you want your shadow to be cast as far and as wide as possible. You want your name to be known, your message to be spread, and your power will come from winning over new business. That’s because, when it comes to business, you win or you die.
It might sound dramatic, but developing a marketing strategy often can be. That is why so many strategists have looked to the Game of Thrones phenomenon, seeing how everyone vying for the same spot can create disasters or can crown a new King or Queen.