We teamed up with Midlands-based IT specialists JPT to give their brand, what they call in the industry, an extensive update — rich with improvements, exciting new features and an engaging new interface.

More than a graphical refresh

When it came to developing a new brand identity for one of the region’s most accomplished IT support providers, the team at JPT wanted more than a simple facelift; they wanted a complete visual overhaul that extended all the way down to the company’s roots.

In order to achieve this, we spent a great deal of time getting to understand the makeup of the business — delving deep into their infrastructure, their services, the needs of their customers and how everything tied together with the company’s overarching vision.

From out of this process, a single creative concept was developed around a central theme underpinning the tone, style and essence of where the new brand identity needed to be. This then led to the creation of a new mission statement from which key messaging was extrapolated in a clear and consistent fashion.

The overarching colour scheme was wholly refreshed; taking cues from a combination of industry-themed and natural imagery / tones to develop a distinct visual identity reflective of the ‘seamless, ethical, beautiful’ theme around which the new brand was formulated.

This was done in conjunction with the creation of a new typographical logo that would serve as the lead identifier for the brand — completely reworked into something cleaner, simpler and more contemporary than the previous logo.

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