Navigating the social media landscape and developing brand trust in a digital age

Brand trust is a phrase you might hear a lot, and it is something that should be taken seriously when managing your brand. It describes the way your audience feels about your brand, including the respect and loyalty that people give it. It refers to the public perception of your business, and whilst this can be shaped by personal experience, much of it will have been moulded by the communication that you put out into the world.

Social media is huge, and it can give a brand a lot of scope. Instead of restricting yourself to a single advert or a pay per click campaign, you have a page of your own that you can post to as many times as you like. That means you have as many opportunities as you could possibly want to talk to your audience, and you can find multiple ways to get your message across. When this is being seen by people on a daily basis, it soon starts to build familiarity with the brand, and the trust can grow, as long as it is being handled in the right way.

As you get so many bites of the cherry, it is possible for you to build a personality for your brand. There are some great examples out there of businesses that are known for being quirky or humorous, but there is no reason why this can’t be more formal or professional if that is more befitting of your brand or your target market.

This is often achieved by letting people get to know the individuals behind the business. It could be by talking about those who founded the brand, or showcasing the people you might speak to on the other end of the phone.

This helps to create a less corporate feel and allows the audience to warm to the brand, engage with it and ultimately build trust with it.

It can seem as though many brands have become an overnight success on social media, but it takes a lot of hard work and dedication to become this kind of sensation. You need to take time to understand the algorithms of each platform and work with them to gradually increase the reach of your posts.

Whilst everyone might want to go viral, this can be hard to achieve. It is instead better to focus on producing good quality content on a regular basis through organic posts and paid advertising that your audience can enjoy and you will soon see a rise in followers and customers.

If you really want to build a sense of brand trust on social media, then you need to make sure that you engage with your audience, and this doesn’t just mean creating content that they will love. For many businesses, there can be a tendency to post and ghost, but this means you can miss a massive opportunity.

When people comment on your posts, take the opportunity to interact with them directly by thanking them, asking questions or sharing things that they have posted. You can even turn negative comments into positives by handling them in the right way, and the sense of trust that is built can develop much more quickly.

Don’t forget, your social media profiles should be thought of as a highlights reel, not a ‘warts and all’ account of life. Make sure that you show the world the side of your brand that you want people to see, so that they can find aspects that they like.

If you need help in achieving this, then speak to the social media experts at Koobr.

We have vast experience in not just creating content but in managing the voice of a brand online. Get in touch with us for support today!