We know exactly what you’re thinking – how did TikTok manage to secure a campaign deal with one of the BIGGEST sporting tournaments in Europe? Is there a creative agency behind it?
If you’re part of the TikTok fandom, you will know that the Euros have been constantly advertised all throughout your TikTok feed.
Well, Tik-Tok being the first social platform to ever sponsor something like this is extraordinary within itself, but how did they manage to do it?
The marketing director at the UEFA had mentioned that with restrictions being put in place, TikTok is a great place where football fans can connect and watch their respective nations in action. He also made it very clear that ‘we have to be relevant in football’. So taking on board this campaign is a perfect way to capture a new target audience online.
If you haven’t been living under a rock, you will know that TikTok is one of the most talked about digital entertainment platforms to date. Whether this is a brand awareness stunt to try and move the platform away from its stigma, which is young people lip-syncing and dancing, football is finally placing their feet in the online world.
So why is TikTok so big?
TikTok is one of the most downloaded apps in the world, with its main intention to build a positive global community and therefore encourage any type of person to post passionate and creational content that is formed into short-video clips!
Formerly known as ‘Musical.ly’, the now TikTok is rapidly increasing as a social media platform, surpassing the likes of Instagram, Snapchat and Twitter. It is essentially the pinpoint of Gen-Z culture, breaking into the mainstream with no restriction to creativity.
We’re going to dive in deep and see which brands have used TikTok campaigns to the highest advantage…