“Why haven’t I gone viral yet?” and other top marketing questions

Q: How long does it take to become an overnight success?

A: A lot more than 24 hours.

When many businesses take on a digital marketing firm, there’s a tendency to assume that they are about to start rivalling Google by the end of the week. The reality is that creating a coherent and effective marketing strategy can take time. The bespoke creativity we offer needs time to develop and fine tune to ensure it’s ready to take your business to the next level.  

That is why we thought we would put together some of the most commonly asked marketing questions to help you understand your next steps.  

Who is my target market?

You know your products and services like the back of your hand, so it can be easy to fall into the trap of thinking that you are now ready to sell to the world and his wife. However, even the biggest brands know they won’t appeal to everyone, so they target their marketing at the people they know are most likely to be interested.   

Understanding your target market is key to developing any marketing strategy, as it allows you to tailor an approach people are more likely to engage with. To find your perfect customer base, you need to think about the typical age range, gender and ethnic background of your most likely customers. Then consider the part of the world that they live in and what their income and education levels are likely to be. This allows you to put something together that targets a particular demographic.  

After, you need to look at the type of person they are, and not just their statistics. Try to imagine their values and the challenges they face, and this will make it clearer for you to imagine how your products and services can fit into their lives. Soon you’ll find that you have an image in your mind of your dream customer, and you can build a marketing campaign that is aimed directly at them.  

Who am I competing against?

As much as we might like to think that we have re-invented the wheel, the truth is that someone else probably got there first.  

Competition isn’t a bad thing, but it is something that we need to be aware of. Understanding who your competition is allows you to spot gaps in the market and look at who is buying their products.  

Take a look at their products and marketing, but instead of getting hung up on trying to copy them, consider what they do well, and what they don’t. This allows you to identify areas where you can do better than them and find strategies you already know are likely to be successful.  

What is my call to action?

When you put a marketing campaign together, you need to know what you want your customers to do and create a call to action that achieves this. For example, I want you to read this blog and then get in touch with me, so I’ve made sure you will find my phone number at the end.  

You might want your customers to buy online, or perhaps share something, but you need to ensure that what you are asking them to do is not only clear, but also easy to achieve.  


Put it right in front of them and don’t let it out of their sight.  

What marketing channels should I use?

There are so many options available to promote your brand that it can sometimes seem overwhelming, particularly when you’re working with a limited budget.  

You should consider print advertising as well as email marketing, search engine optimisation, content marketing, social media, Pay Per Click advertising and your website – and that’s just a few of the options.  

This is where knowing your target market comes in handy. It can help you to identify what platforms they use and how they consume their media, so you know where to focus your attention.  

Most marketing campaigns do not concentrate solely on one avenue, as this can cut out massive parts of your market, and so they tend to be a blend of many different options. Planning these together is usually a good idea as it ensures that your branding and messaging are consistent throughout.  

How do I create an effective advertising campaign?

This is not always easy to achieve, and so now is the time to call in the experts.  

Marketing is the perfect blend of technical knowledge and creative vibrancy, and that is what we offer here at Koobr.  

Our team has vast amounts of experience in the marketing sphere, so we know what it takes to get your brand seen. We have tried and tested techniques that can help to not only make you visible but appealing as well. 

Need creative and marketing support?

If you want to find out how we can help you create effective campaigns, then give us a call!

Get in touch!