You know your products and services like the back of your hand, so it can be easy to fall into the trap of thinking that you are now ready to sell to the world and his wife. However, even the biggest brands know they won’t appeal to everyone, so they target their marketing at the people they know are most likely to be interested.
Understanding your target market is key to developing any marketing strategy, as it allows you to tailor an approach people are more likely to engage with. To find your perfect customer base, you need to think about the typical age range, gender and ethnic background of your most likely customers. Then consider the part of the world that they live in and what their income and education levels are likely to be. This allows you to put something together that targets a particular demographic.
After, you need to look at the type of person they are, and not just their statistics. Try to imagine their values and the challenges they face, and this will make it clearer for you to imagine how your products and services can fit into their lives. Soon you’ll find that you have an image in your mind of your dream customer, and you can build a marketing campaign that is aimed directly at them.