When the team behind a revolutionary new sleeping product first approached Koobr in 2017, they came to us with a product prototype and an exciting vision for the future. Today, Zommos is recognised as a leading brand in the bed retail space — securing supplier partnerships in the hospitality sector and is now featured in Next Home retail stores across the UK.
Uncovering the workings behind a new lifestyle brand
Starting out with a completely blank canvas, the first thing to approach was the name of the product — and by extension, the brand as a whole. The product itself (a new kind of adjustable firmness mattress) was in the latter stages of development, so it was important to first establish the underpinning brand identity as this would inform the final product look.
A deep-dive analysis of its features, USP’s and relevant markets was undertaken by our creative team; distilling the overarching philosophy behind the brand, workshopping a number of different concepts before a leading concept was chosen.