Our guide to boosting your brand’s visibility online

One of the most important places for your brand to be recognised is on the various search engines, with Google still being the most important target. Gone are the days of adding a few meta tags and keywords to give yourself a bump, now whole in-depth strategies are needed to work with the complex rules and algorithms that Google has created.

Your content will still need these all-important keywords, particularly the long-tail variety, so plenty of research is needed to identify what you should be basing your content around to reach the right market. You also need to think about how often you update your content, as search engines are looking for sites that are regularly updated to ensure that they are relevant.

The backend of your website will be just as important as the visible front end, so pay attention to metadata, alt tags and formatting amongst other things.

It is also important to not just think about your site, but others too. Look at ways you can work with outside sources who are willing to link back to you, as this will help to improve the authority of your site in the eyes of the search engines.

Social media is a powerful marketing tool that can expose you to new audiences, but it’s important to get it right. Posting regularly not only works with the algorithms, but also helps you to build a personality for the brand. Think about your core values and the way in which you want your brand to be seem before you start putting posts together. You can make your social media platforms a clear and in-depth way for customers to get to know you brand, so it will need to be built carefully.

Look at ways in which you can engage with others to help make you more visible and try to look at conversations that can be had, instead of posts that are put live and then ignored. This not only gets your business seen but can also help to build a sense of trust and loyalty with your audience.

One of the most important factors of SEO rankings or social media is to make sure that the content you are producing is engaging, relevant and authentic to your brand. Your audience wants something with a human touch, and the algorithms want something that is considered helpful and good quality. That means simply churning out AI based content is unlikely to be enough, and you will need a well thought out strategy to carefully craft content that will hit the mark on all fronts.

Boosting your online visibility is often more than just a full-time job. It needs a lot of hours as well as creativity and expertise, which is why more and more businesses are turning to outside help for this.

At Koobr we have a team made up of different specialisms, which allows us to turn our hands to whatever you need.

Call us now on 01332 419803 to find out more about how we can help boost your business!